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Published in: SEO & Local Search

What Is AEO & GEO? How AI Search Is Changing Digital Marketing in 2026

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Search is changing. More people are asking ChatGPT, Google AI Overviews and Perplexity for recommendations instead of scrolling through ten blue links. If your business isn’t optimized for how AI reads the web, you’re invisible in a fast-growing share of searches.

AI assistant answering a question on a screen
💬
AEO — Answer Engine Optimization

Structuring content so it can be pulled directly into AI-generated answers: clear headings, concise definitions and direct answers to specific questions.

🤖
GEO — Generative Engine Optimization

Making sure AI models can find, understand and cite your business at all, through structured data, consistent business info and a crawlable site.

📈 Why This Matters Now

Early data shows AI answer engines already influence a meaningful share of purchase decisions, especially for local services and considered purchases. Businesses optimizing for this now have a first-mover advantage before it becomes standard practice.

⚡ Quick Wins to Start With

  • Write clear, direct answers to the exact questions your customers ask
  • Add FAQ schema to your most important pages
  • Make sure your robots.txt doesn’t block AI crawlers
  • Add an llms.txt file that describes your business and key pages
  • Keep your business name, address and description consistent everywhere online

Get ahead of the shift

See how we help businesses optimize for SEO, AEO and GEO together.

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